How to Avoid Being Blacklisted

Friday, June 29 2007 @ 08:54 AM CST

Contributed by: AXIGEN Team

What Are Blacklists?

A blacklist usually refers to a list of e-mail or IP addresses known to send spam e-mails or some other type of unsolicited messages. Such lists are currently used by mail servers for filtering incoming e-mails and blocking the ones listed, in order to improve mail security and integrity. The blacklist is also the opposite of what is called a whitelist.

The Basics
First of all, being blacklisted does not mean that you have committed some kind of offense or illegal action. Blacklists have multiple purposes, including the denial of SMTP direct access for dial-up and DSL users, which mostly engage dynamically assigned IP addresses. Users are forced this way to send their mail through their provider's mail servers, which are properly configured.

Blacklists may also define what is considered to be an abuse, sometimes in a debatable manner, as no strict rules are set regarding this matter. Some of them include NDR and other auto-responses in their policy in order to prevent NDR attacks and other similar problems. During normal operations, as the RFC states, any server is forced to accept NDR messages.

Other lists aim to limit the networks assigned to certain countries. In such cases, a provider can use a policy and not accept any emails sent from or through those countries.

The Details
There are a few steps you should take to in order to prevent being blacklisted. The most important ones are closely related to securing your mail server and making sure no third-party can use it to send e-mails in an unsecured fashion:

When you feel that your server is correctly configured and spam-safe, you can use one of the open relay testing and DNS testing tools available on the Internet to make sure everything is working as it should. If any errors are then reported, they should be fixed before taking any server into production.

Also, never forget that there are distributed lists that do not provide any method of removal from the database. In such cases it is best to prevent being added in the first place.

For information about how to get removed from blacklists, please check this article as well: What to Do if You Are Blacklisted.

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